Tapping into the system
There is a certain process that allows a person to manipulate and influence others to buy a product or service, I would like to call this process "Tapping-in". The first aspect of tapping-in is the investigation. A person can't hope to assume what the consumers want if there isn't any type of study on said person or said group. Investigation doesn't have to be a lengthy process, all you have to do is ask questions and off the answers you are given make a starting point or what I like to call "ground zero". From ground zero you then go into the last phase of tapping-in and that phase what I call experimental assurance. experimental assurance is used to test the finished product or service before actually presenting it to the consumer. You could administer experimental assurance with a group of friends or a couple of people you know that from experience have the same interests as the consumer.