Tapping into the system
There is a certain process that allows a person to manipulate and influence others to buy a product or service, I would like to call this process "Tapping-in". The first aspect of tapping-in is the investigation. A person can't hope to assume what the consumers want if there isn't any type of study on said person or said group. Investigation doesn't have to be a lengthy process, all you have to do is ask questions and off the answers you are given make a starting point or what I like to call "ground zero". From ground zero you then go into the last phase of tapping-in and that phase what I call experimental assurance. experimental assurance is used to test the finished product or service before actually presenting it to the consumer. You could administer experimental assurance with a group of friends or a couple of people you know that from experience have the same interests as the consumer.
I do agree with you when you say that there is a certain process that allows a person to manipulate and influence others to buy a product or service. I like how you refer to this as "Tapping-in." But I do have to disagree with you when you say that the investigation does not have to be a long process. I think the process is not only long but it is on going. The more you know about the industry and the consumer the better off, and you have to continue to research because factors are constantly changing.
ReplyDeleteTiffany Daye
aka
Boss Lady
Hey,
ReplyDeleteI totally agree with about someone manipulating another to buy a product. "Tapping-in" was a clever name for this and it totally fits, did you think of it? Something I noticed was the part where you mentioned that the investigation process should not a be a long process. I feel that this process should be long one, because to find out everything on a product/service is very important. Job well done man.
Chet